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Lean UX is synonymous with modern product design and development. Designers, product managers, developers, and Scrum Masters around the world are combining human-centric design, Agile ways of working, and a strong business sense, making Lean UX the leading approach for digital product teams today. Inspired by Lean and Agile methods, this book helps you focus on the actual product experience rather than deliverables. Lean UX shows teams how to collaborate, gather feedback early and often, and focus on learning and user feedback. You'll be able to drive the design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change--for the better. Facilitate the Lean UX process with your team Ensure every project starts with clear customer-centric success criteria Understand the role of the designer on a Scrum team Write and contribute design and experiment stories to the backlog Ensure design work takes place in every sprint Build product discovery into the team's "velocity" Make sure the team is designing and building products that customers love.

Lean UX, 3rd Edition

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.

Steal Like an Artist

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Laws of UX

Na era da globalização e das tendências culturais homogeneizantes, em diversas áreas, a formação profissional não raro desconsidera que suas práticas se voltam para, e dependem de, seres humanos que estão inseridos em contextos sociais, políticos e culturais específicos, onde essas práticas podem assumir diferentes sentidos. A área de pesquisa de experiência, mais conhecida como UX Research – demarcando o olvido dos aspectos culturais locais – é um exemplo típico. A literatura técnica da área, em sua maior parte originada no contexto das sociedades ricas e mais desenvolvidas, cai em solo brasileiro como prêt-à-porter e, por falta de adequação local, ou de "localização", conduz com frequência a equívocos e retrabalhos. A iniciativa desbravadora de Cecília Henriques, Denise Pilar e Elizete Ignácio vem preencher uma lacuna importante nessa área. Mas não só. Se o livro UX Research com sotaque brasileiro emerge como alento para muitos profissionais envolvidos com pesquisa de experiência que anseiam por literatura técnica mais acessível, ele também se revela ferramenta importante para pesquisadores e pesquisadoras iniciantes de outras áreas do conhecimento, especialmente das ciências humanas e sociais. Com seu tom descontraído e bem-humorado, suas dicas de métodos bem-sucedidos e seus cases, testemunhos dos acertos e tropeços no fazer da pesquisa de experiência, o livro chega para falar a um grande público interessado em pesquisa.

UX Research com sotaque brasileiro

Looks at the application design process, describing how to create user-friendly applications.

User-Centered Design

Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement. You'll learn how to: Inform UI text decisions by creating voice and research methods for tie-breaking Increase product usability, completion, and conversion by applying UI text patterns Build customer confidence and retention by permeating the UX with a consistent brand experience Articulate the ROI of UX content to business stakeholders

Strategic Writing for UX

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

UX Strategy

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Design is Storytelling

E se pudéssemos tomar decisões pelas pessoas que usam os produtos e serviços que criamos? Se tivéssemos o poder de manipular a mente do usuário, talvez pudéssemos aumentar as vendas e gerar negócios mais lucrativos. Mas, não podemos. Tampouco seria justo e ético. Há uma forma, entretanto, de influenciar as decisões dos usuários sem precisar enganá-los. O autor Rian Dutra, especialista em psicologia aplicada ao design de experiência, mostra aos empreendedores, designers, desenvolvedores, profissionais de marketing, gerentes de produto e entusiastas da área como utilizar o conhecimento em psicologia e vieses cognitivos no design para criar produtos e serviços que ajudam usuários a tomarem melhores decisões. Sua mente irá explodir ao mergulhar pelas histórias contadas pelo autor, entranhadas de aplicações práticas sobre vieses cognitivos e fenômenos psicológicos, enquanto visita diversos exemplos de sites e aplicativos reais. Seja para elevar o nível dos seus designs, ou para aumentar o faturamento do seu negócio, os ensinamentos compartilhados nesta obra poderão mudar a forma como você cria produtos e serviços.

Enviesados

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems. With this book, you'll learn: How to design the right things by understanding value, diagnostics, and probability How to conduct UX research and analysis without the luxury of time or money The most important aspects of common digital business models Methods for getting things done under less-than-ideal circumstances How to avoid common pitfalls caused by inexperience

Eduardo Amaral

Crafting Exceptional Designs 🚀