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Eduardo Amaral

Senior Product Designer

LocationMaringá, PR - BrazilPhone(47) 98869-5555Emaileduardoamaral.ux@gmail.comLinkedInbr.linkedin.com/in/eduardooamaral/enPortfolioeduardoamaral.meInstagram@ux.dudu

Professional Profile

Senior Product Designer with 6+ years of experience in digital products, from discovery through engineering delivery. I work across SaaS products, AI experiences, and Design Systems, connecting product clarity, interface craft, and implementation.

Experienced in user research, journeys, information architecture, prototyping, and usability testing. I use AI in practice to support the design and implementation process.

Professional Experience

Senior Product Designer @ Clinia

11/2025 - Present
  • Designed and built AI-powered chats and Cora, an AI assistant for clinical care.
  • Designed AI-agent creation and structured service workflows (FSM), reducing the need for human support by up to 80%.
  • Reduced onboarding from about two weeks with Customer Success involved to approximately 30 minutes, enabling autonomous account and agent creation.
  • Structured the Clinia 2.0 Design System, connecting Figma tokens, components, and patterns to frontend implementation.
  • Contributed to the solution's evolution: 222% growth in appointments completed exclusively by AI from July to August and a 57.8% relative reduction in the error rate in the partial September 1–16 measurement.
  • Helped build Internal Chat, a feature that opened a new recurring revenue stream.

Senior UX Designer @ Brivia

11/2022 - 03/2024
  • Led discovery and delivery for Petrobras and Banco do Brasil, including problem definition, journeys, information architecture, wireframes, prototypes, and handoff.
  • Worked on the Petrobras portal redesign with a Design System applied across 100+ pages, standardizing interfaces and reducing inconsistencies.
  • Documented components, tokens, states, usage rules, templates, motion, and accessibility to guide design and implementation.
  • Connected research, content, the Design System, and Liferay engineering for the Nossa Energia portal.
  • Prototyped Banco do Brasil's Escola de Influenciadores.

Mid-level Product Designer / UX/UI Designer @ Grupo Primo

07/2021 - 10/2022
  • Contributed to building and evolving Finclass, Staage, and Staart. In 2021, more than 200,000 people paid for courses or training across Finclass and Staage combined, according to Grupo Primo's public figures.
  • Responsible for the end-to-end design of the Staart experience and the organization of its design system.
  • Designed the TV experiences for Finclass and Staage, adapting navigation and content consumption to this context.
  • Designed Finclass's learning journey, organizing courses into a sequence to clarify where to start, how to progress, and when the learning path is complete.
  • Improved Staage's experience through homepage updates, a new mentors page, and improvements to the player and content pages.
  • Participated in user interviews, moderated usability tests, and A/B tests on public-facing and sales pages.
  • Monitored new subscriptions and cancellations (churn), alongside Hotjar heatmaps and session recordings, to identify opportunities for improvement.

UX/UI Designer @ MTX Group

01/2021 - 12/2021
  • Designed and implemented launch landing pages in WordPress and Elementor, with responsive layouts and conversion-oriented interfaces.

UX/UI Designer @ South Brazil Union of the SDA Church

01/2020 - 06/2021
  • Worked on research, definition, ideation, prototyping, and delivery for the Minha Igreja app and educational products, including personas, journeys, and wireframes.

UX/UI Designer @ FTeam

10/2020 - 01/2021
  • Designed apps, dashboards, and websites, including user-flow definition and responsive interfaces.

Skills & Tools

AI experiencesUser research and UXInterviewsPersonas and journeysInformation architectureUsabilityPrototypingFigmaCo-creationDesign SystemsDocumentationAccessibilityHandoffClaudeCodexCursorFigma MCP

Education

  • Bachelor's degree in Business Administration, Faculdade Adventista do Paraná

Certifications & Courses

  • Google AI Essentials, Google | 2026
  • Vibe Coding for Designers, Adaplist | 2026
  • Design System Bootcamp, Maven | 2025
  • UI Design, UI Expert | 2024
  • Design Boost (uiBoost-design) | 2024
  • UI Design, UX Unicórnio | 2022
  • Product Design, Design Circuit | 2021

Languages

  • Portuguese | Native or bilingual
  • English | Intermediate
  • Spanish | Basic