Diagnosis
Before redesigning, the focus was on understanding why the new version needed to exist and what bottlenecks prevented growth.
Clinia

Challenge
I joined Clinia to help build platform 2.0. Before proposing screens or components, I mapped the pain points, bottlenecks, and reasons for rebuilding an existing product.
The new Clinia is built on more modern technology, closer to what mature startups use to scale their products. The previous version had a visual experience less aligned with the company's current moment and a structure that made evolution difficult.
The company also didn't have a structured design system. So the work started with a project audit, reading the landscape, and organizing the foundations that would allow creating a more consistent base.
Before
How we solved it
When I joined, there was already a visual direction the company wanted to follow and some references to frontend frameworks to accelerate development. The decision was to go with shadcn as the component base.
From there, I adapted the Figma structure to respect Clinia's visual identity while maintaining proximity to the real implementation. The goal was to avoid a design system that looked great in Figma but was far from the code.
Custom shadcn
Real prototyping
We use Claude, Cursor and Figma MCP to create real prototypes synchronized with Figma interfaces. The goal is to reduce the gap between design decisions, flow validation and implementation.
Process
Understanding the pain points and reasons for building a 2.0 even with an existing platform.
Audit of the current experience to map inconsistencies, missing foundations, and bottlenecks blocking scale.
Adapting the company's desired visual identity into a design system structure in Figma based on shadcn.
Building equivalent components in code with Cursor, creating a practical bridge between design and frontend.
Workflow
Before redesigning, the focus was on understanding why the new version needed to exist and what bottlenecks prevented growth.
The desired visual identity was organized into reusable foundations and components inside Figma.
The structure was adapted to work with a modern stack and the frontend standards used by startups.
The design system was also implemented in code, using AI in the daily workflow of designers and developers.
We created a separate repository to continuously supply components and reduce the distance between design and product.
The natural evolution is to start contributing directly to the platform's official frontend repository.
AI in the process
A differentiating aspect of Clinia is that designers use Cursor and Claude as work tools. After syncing Figma and code, we created a separate frontend repository that is continuously fed with components and patterns.
With this workflow, developers can use AI tools to consume the Figma design and implement with more speed. The deliverable stops being just a static interface and starts to include code, intent, and reusable structure.
Alongside this foundation, we're also working on the new onboarding, statistics, CRM areas, and other platform evolutions, as well as the Pricing page on the site.
Solution
Figma and code started speaking the same language, with components closer to the real implementation.
Designers began delivering screens, components and code in a dedicated repository.
Devs can consume the Figma design and accelerate implementation with AI tool support.
The next step is to bring this workflow closer to the platform's official frontend repository.
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